ANTONIO IRIZARRY

Founder / Software Engineer

Build and manage digital experiences, marketing systems, websites, applications, and automation workflows for businesses across multiple industries.

• • Develop social media and digital marketing strategies around client brands, services, websites, and campaigns.
• • Create branded graphics, web assets, marketing materials, layouts, and visual content using Adobe Creative Suite, Figma, Canva, and related tools.
• • Produce and edit video and digital content for websites, advertising, social channels, and promotional campaigns.
• • Build content workflows that turn existing business material into reusable social, web, email, and marketing content.
• • Use AI to accelerate research, ideation, copy development, image creation, video workflows, content variations, and repurposing.
• • Create automated content calendars and publishing workflows to reduce repetitive manual posting.
• • Integrate APIs and third-party tools for social publishing, analytics, lead generation, notifications, email, and other business processes.
• • Build custom automation around marketing and content operations.
• • Develop websites and landing pages designed around lead generation, conversion, SEO, and campaign objectives.
• • Configure analytics, conversion tracking, forms, pixels, integrations, and reporting.
• • Work directly with business owners to turn raw ideas, photos, videos, services, and branding into organized digital campaigns.

Develop practical AI workflows, automations, integrations, and content systems for marketing and business operations.

• • Experiment with new ways of combining AI, design, marketing, and software automation.
• • Use AI-assisted workflows to generate and repurpose content across different formats and platforms.
• • Develop systems for organizing ideas into repeatable content calendars and campaigns.
• • Connect AI models and APIs with existing business tools to reduce repetitive marketing work.
• • Use Fable to create interactive marketing demonstrations and guided experiences that can support outreach, campaigns, landing pages, and product storytelling.
• • Build workflows that combine human creative direction with AI-assisted production rather than relying on fully automated generic content.
• • Explore scalable methods of publishing and adapting content across multiple social networks.

Software Engineer I

• • Developed and maintained production software used in large-scale digital product and content workflows.
• • Worked within collaborative engineering teams on application features, integrations, debugging, testing, and production systems.
• • Built experience working with structured content, APIs, data systems, and complex digital workflows.
• • Collaborated across technical and business requirements while maintaining quality and reliability.

Full-Stack Developer

• • Developed full-stack web applications and internal digital tools.
• • Worked across front-end interfaces, application logic, databases, APIs, and integrations.
• • Collaborated with designers, developers, and stakeholders to deliver production-ready digital experiences.